A little taste of magic in the air…
Why is this waffle magic?
Taste Magic Waffles… and enjoy the perfect combination of soft dough and a tasty filling for a unique flavour experience!
Our waffles have delicious fillings, making them surprisingly generous and… magic!
There’s no need to add any other ingredients to give your Magic Waffles flavour – they’re ready to eat as they are. You can take them anywhere to enjoy at any time of day. +
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OUR WAFFLE VARIETIES
8 flavours
Our Magic Waffles are all made with the same soft, consistent, and delicious dough, and generously filled. 50% batter and 50% filling: the ideal proportions for a perfect Magic Waffle!
Fruit waffles: apricot, cherry, mixed berry, mango, and apple.
The waffles are filled with delicious purée and real pieces of fruit. These fillings have a high fruit content of up to 90%. A delicious way to eat more fruit every day!+
The key points of our recipes
- A controlled amount of sugar compared to other waffles, so you can indulge sensibly
- No preservatives
- No artificial flavours *
- No artificial colours **
- GMO-free
- Veggie **
- Compatible with a halal diet
* Except custard
** Except custard and Biscoff
Fruit Collection
Cherry
Apple
Mango
Apricot
Mixed berry
Gourmet Collection
Custard
Belgian chocolate
Biscoff
HISTORY AND VALUES
Our history and expertise
The story goes that, in 1922, a baker near Andenne, Belgium, once created a special dough recipe to keep the filling inside the waffles. This recipe is a family trade secret, handed down and preserved from generation to generation.
His grandson decided to produce and market these filled waffles on a larger scale and founded the Betramos company on 16 January 1989.
The company then passed into the hands of Serge van den Nieuwenhof in 2019. The filled waffles were given the name ‘Magic Waffles’, the production facilities were upgraded, and the teams strengthened. Soon, the products were being sold on the export market with growing success.
Our values
Quality
Our production processes meet the highest quality standards on a daily basis. Our site is IFS-certified and registered with the FASFC and FDA, guaranteeing the food safety of our products.
We select our raw materials carefully, giving preference to local producers and suppliers.
Our working methods and production site are optimised to reduce our environmental impact.
We use Fairtrade cocoa for our Belgian chocolate Magic Waffles.
Our company is also RSPO SG-certified.
Tradition
Our dough recipe has been tried and tested for generations. We’re proud to carry on the tradition and continue to make Magic Waffles using the authentic family recipe.
MODERNITY
Tradition meets modernity here! Our waffle made from traditional dough is the ideal casing for a very contemporary filling. It’s a new way of eating tasty waffles on the go.
WHERE TO FIND MAGIC WAFFLES
A Belgian product for export
Magic Waffles are distributed on every continent and in a growing number of countries.
We want more and more foodies to enjoy our products all around the globe! Isn’t that magic?
Would you like to try our Magic Waffles?
They’re available in many supermarkets. Depending on where you live, you’ll find them either in the Bakery/Pastries section or in the Frozen Foods section.
Magic Waffles are also distributed to food and catering professionals: restaurants and snack shops, school and company canteens, bakeries, and many others!
Can’t find our Magic Waffles in your favourite shop? Feel free to mention it to the manager and give them our contact details. We’d be delighted to talk to them!
Would you like to distribute our Magic Waffles?
- In the freezer (12 months from production date)
- In the fridge at a maximum temperature of 7°C for 10 days, for all the flavours
- At room temperature at a maximum of 20°C for 4 days (except custard and Biscoff waffles)
Our Magic Waffles are delivered frozen.
VRAC
48 x 80g
Option : individual sachet
RETAIL PACK
4, 8, 16 x 80g
Waffles packaged in individual bags
(frozen section)
BLISTER PACK
4 x 80g
(pastry department)
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CONTACT FORM:
Good to know
How are they packaged?
As a Retail pack in the frozen food section or as a Blister Pack in the Bakery/Pastries section.
How do you heat them?
They’re delicious reheated in the toaster or oven.
How do you store them?
Once defrosted, Magic Waffles can be stored for a maximum of:
– 10 days in the fridge for all the flavours
– 4 days at room temperature for fruit and Belgian chocolate.
How do you prepare Magic Waffles?
For optimum texture and flavour, we recommend reheating your defrosted Magic Waffle in the toaster for 1 to 2 minutes. They’re quick and easy to prepare. The result is a soft pastry with a lightly toasted surface and a filling at a pleasant temperature.
You can also reheat the Magic Waffles in the oven for a few minutes at 240°C.
If you’re not at home, simply take your Magic Waffle out of its packaging and enjoy.
Where and when can you eat Magic Waffles?
A good breakfast with a Magic Waffle will give your children the energy they need for their school day. Or slip a Magic Waffle into their schoolbag for their snack break!
At the office, between meetings, while waiting at the bus stop, on your way to the gym, at a picnic on the beach, or skiing… Magic Waffles can be taken anywhere!
How do you store Magic Waffles?
- In the freezer (12 months from production date)
- In the fridge at a maximum temperature of 7°C for 10 days, for all the flavours
- At room temperature at a maximum of 20°C for 4 days (except custard and Biscoff waffles)
How can you personalize your Magic Waffles?
You can also prepare delicious desserts with our Magic Waffles, adding your own personal touch:
- Fresh fruit
- Chantilly cream
- Chocolate or caramel sauce
- Custard
- Fruit coulis
- Ice cream
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The whole Magic Waffles team hopes you enjoy magical moments!
Nutri-Score C
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (cherries (43,6%), sugar, modified starch)
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore C
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (apples (41,6%), sugar, modified starch, dry raisins, antioxidant (E300 – ascorbic acid), cinnamon)
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore d
Nutritional values
Ingredients
Ingredients : Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (mango (37,4%), water, sugar, modified starch, lemon juice)
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore C
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (apricots (45%), sugar, modified starch)
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore D
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (Mixed Berry (69%) (raspberry, red currant, strawberry, black currant, blackberry, blueberry), sugar, modified starch)
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore D
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Custard cream (49.5%) (whole MILK, sugar, modified corn starch (E1442), EGG yolk, gelatin, vanilla flavour, colour (E160a(i) – synthetic beta-carotene))
Allergens
Contains WHEAT, EGG, MILK.
Nutriscore E
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT , malted WHEAT), vegetable oils (palm, rapeseed,), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Chocolate filling (49.5%) (sugar, vegetable oil (sunflower), chocolate (fat reduced cocoa powder, cocoa mass, sugar) (5,45%), LACTOSE, vegetable fats (shea, coconut), fat reduced cocoa powder, emulsifier (E322 – SOY lecithin))
Allergens
Contains WHEAT, EGG, MILK, SOY.
Nutriscore D
Nutritional values
Ingredients
Dough (50,5%) (flour (WHEAT, malted WHEAT), vegetable oils (palm, rapeseed), water, BUTTER, sugar, yeast, whole MILK powder, salt, pasteurized EGG powder, emulsifier (E471 – mono- and diglycerides of fatty acids (palm)), antioxidant (E300 – ascorbic acid), acid (E330 – citric acid), colour (E160a(iii) – beta-carotene from Blakeslea trispora)), Filling (49.5%) (cream (75%) (water, whole MILKpowder, sugar, modified corn starch (E1442), whole MILK, gelatin, colour (E160a(i) – synthetic beta-carotene)), speculoos (25%) (WHEAT flour, sugar, vegetable oils (palm, rapeseed), candy, sugar syrup, raising agent (E500ii – sodium hydrogen carbonate), SOY flour, salt, cinnamon))
Allergens
Contains WHEAT, EGG, MILK, SOY.